Creative Director, Copy
Creative Director, Copy
For most people, the color selection process is the most challenging part of their paint journey. With thousands of colors from multiple brands and retailers, it’s easy to get overwhelmed. We created AskVal.com, a mobile first, digital color assistant to make the process less painful. Project and color quizzes, color match tools, email color consultations and the award-winning Pinterest analyzer generate color recommendations and let consumers get paint color swatches delivered to their homes for free.
Agency: Valspar In House
Role: Director of Content & Creative Strategy
Partners: FCB Chicago