Creative Director, Copy
Creative Director, Copy
Hello Beetroot - the KitchenAid 2022 Color of the Year!
We championed KitchenAid as a color leader and inspired Makers around the world to uproot the ordinary in the kitchen and beyond with sensory stimulating storytelling that brought this vibrant magenta to life in a ground-breaking, omni-channel campaign that included social, CRM, retail, .com, influencer and recipe content.
Over 250 unique photo, video, digital and retail assets, plus a menu of potential influencer partnerships and experiential programs were provided in a global playbook to inspire brand partners around the world to create custom campaigns in their regions. Results in the US surpassed KPIs with over one billion impressions in the first week, driving record traffic to KitchenAid.com and boosting revenue for the brand via DTC sales.
Agency: Whirlpool Wow Studios In-House Agency
Role: Creative Director
Partners: Relish Division, MSL