Creative Director, Copy
Creative Director, Copy
The need to feed the content beast roars, so we maximized our production budget by partnering with Meredith Digital to produce 19 Valspar product videos for Lowes.com and a custom content hub at Better Homes and Gardens bhg.com supported with native rich media units and social posts. The campaign performed above benchmarks driving over 6MM total impressions, 1.4MM complete video views and total time spent on hub at 112 seconds.
Agency: Valspar In House
Role: Director of Content & Creative Strategy, Copywriter
Partners: MVS|Spark, Meredith Digital