Creative Director, Copy
Creative Director, Copy
When it comes to salon hair color, colorant is mixed behind the scenes and customers never see a package or a brand. We demystified the experience and put Wella Professionals in the conversation with a multi-market experiential, digital and PR campaign that gave attendees a personal consultation, color prescription and savings at local salons. Program support included Faceboook contest, branded content and celebrity influencer support in key markets.
Agency: Jack Morton
Role: Director of Creative and Strategy, Copywriter
Agency Partners: DeVries PR, NYC