Creative Director, Copy
Creative Director, Copy
When the CEO says we should go harder against the competition, you rise to the challenge - with legal along every step of the way. We pitted KitchenAid against Bosch in a head-to-head, split screen dishwasher loading challenge that left no doubt to which appliance could fit in more post-dinner party mess. The collection included a full-length loading challenge and a collection of social media snippets featuring targeted loading comparisons.
Agency: Whirlpool In House
Role: Creative Director
Partner: Tim Whitney, Goforlaunch