Creative Director, Copy
Creative Director, Copy
Did you know you can buy paint at Target? We launched boutique brand Devine Color at Target to engage consumers in a paint buying experience that was simpler and more stylish than dealing with the hassles of big box paint departments. The line includes pre-mixed bulk paint, specialty products and peel and stick wallpaper designed to coordinate with Target décor and give shoppers a one-stop solution to redecorate (not renovate) their homes.
Agency: Valspar In House
Role: Director of Content & Creative Strategy, Copywriter