Creative Director, Copy

Creative Director, Copy

Valspar Color Trends PR Campaign

We grabbed long-lead editor attention for Valspar Color Trends with a custom-created adult coloring book that brought the colors and stories to life. Press kit also included colored pencils coordinated to Valspar trend colors.

Agency: Valspar In House
Role: Director of Content & Creative Strategy, Copywriter
Partners: VP+C PR

To see the whole coloring book click here

To see the Color Trends report, click here

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All KitchenAid Blossom Stand Mixer KitchenAid Color of the Year KitchenAid FreeFlex Dishwasher Launch KitchenAid Dishwasher Competitive Video KitchenAid Commercial Range Launch KitchenAid Commercial Range Post Purchase Content Valspar Color Trends 2017 Valspar Color Therapy Content Partnership Valspar Color Paralysis Content Partnership AskVal.com Valspar Rehab Project Valspar Color Changes Everything Valspar Color Loves Company Valspar Color Trends Influencer Program Valspar Color Trends PR Campaign Valspar Product Videos Devine Color at Target Experience Valspar at Ace Experience Equal Campaign for Flavor Sunsilk Hairapy Integrated Campaign Sunsilk Life Can't Wait Integrated Campaign P&G Wella Color Discovery Experience

KitchenAid Blossom Stand Mixer KitchenAid Color of the Year KitchenAid FreeFlex Dishwasher Launch KitchenAid Dishwasher Competitive Video KitchenAid Commercial Range Launch KitchenAid Commercial Range Post Purchase Content Valspar Color Trends 2017 Valspar Color Therapy Content Partnership Valspar Color Paralysis Content Partnership AskVal.com Valspar Rehab Project Valspar Color Changes Everything Valspar Color Loves Company Valspar Color Trends Influencer Program Valspar Color Trends PR Campaign Valspar Product Videos Devine Color at Target Experience Valspar at Ace Experience Equal Campaign for Flavor Sunsilk Hairapy Integrated Campaign Sunsilk Life Can't Wait Integrated Campaign P&G Wella Color Discovery Experience