Creative Director, Copy
Creative Director, Copy
It's easy to connect with consumers who love to paint, but for the other half of our target audience who find the process frustrating, we took a fresh approach that empathized with the project-stalling paralysis they experience when they can't decide on a paint color. Partnering with The Onion Labs for a video series that exposes the totally real condition of color paralysis gave us the opportunity to breakthrough the barrier with humor and position Valspar digital tools as the solution to getting on with your project and your life.
Agency: Valspar In House
Role: Director of Content & Creative Strategy, Partners: MVS|Spark, The Onion Labs
Content Marketing, Digital, Social