Creative Director, Copy
Creative Director, Copy
Choosing trending colors is truly art and science. I partnered with our Color Strategist and external trend group and mastered a range of lifestyle and cultural trend topics to create color stories, photography and video to pitch to media and connect directly to consumers through content marketing, digital, social and in-store activations. While other paint brands focus on a single color of the year, Valspar believes color is personal and varied so we highlight a range of trending colors.
Agency: Valspar In House
Role: Director of Content & Creative Strategy, Copywriter
Partners: FCB Chicago, VP+C PR
Content Marketing, PR, Digital, Social