Creative Director, Copy
Creative Director, Copy
Competitive paint companies spend big bucks on promoting their designer’s role in their trend colors. We took a different spin – with the creative strategy of “real colors for real people” and a strategic content partnership approach that maximized production dollars and media distribution. Result was 150% increase in visits to Valspar content vs. our own website and an average of 3.5 minutes watching videos. Targeted influencer support and social media boosted engagement with content.
Agency: Valspar In House
Role: Director of Content & Creative Strategy
Partners: PureWow, MVS|Spark