Creative Director, Copy
Creative Director, Copy
Ace wasn’t the place known for paint and Valspar set out to change that with a partnership that transformed the old-school paint department into a cosmetic-inspired color shopping experience. I created the retail brand experience and B-to-B sell-in, including color content, paint rack POS, associate training materials, sales team sell-in and even named paint colors!
Agency: Valspar In House
Role: Creative Strategist and Senior Copywriter