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Creative Director, Copy
Creative Director, Copy
How to break through the how-to video clutter in the small paint project category? With a tongue-in-cheek digital campaign that exposes the stories of abandoned furniture and a call to action to lend a hand and brush to help save it from becoming landfill. Social support sparked conversation and sharing of UGC photos.
Agency: Valspar In House
Role: Director of Content & Creative Strategy
Partners: FCB Chicago, FND Films
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