Creative Director, Copy
Creative Director, Copy
This content production plus targeted distribution program pays off one of Valspar's core beliefs: doing it yourself doesn't mean doing it alone. To help consumers choose a color they love, we put a spin on our 2017 trending colors that set us apart from other brands and showcased colors in real, livable rooms. Color Therapy was introduced via long-form editorial at KinCommunity.com and influencer partners OldHomeLove.com and supported with YouTube TruView video distribution, Facebook video canvas ad and Instagram.
Agency: Valspar In House
Role: Director of Content & Creative Strategy
Partners: MVS|Spark, Kin Community, OldHomeLove
Content Marketing, Video, Digital, Social, PR