Creative Director, Copy
Creative Director, Copy
So you spend five grand on a fancy range and you’re not sure how to use it…good thing there are some YouTube videos to help with that! To keep the brand experience consistent post-purchase, we integrated campaign look and feel into inspiring how-to’s for convection oven settings, griddle cleaning, multi-level grate adjustments and color-changing power knob.
Agency: Whirlpool Creative Studios In House
Role: Creative Director
Partner: Tim Whitney, Goforlaunch